Did the Barbie marketing budget end up being more expensive than the actual Barbie movie?

How much was spent on marketing for the Barbie Movie?

A new Variety report claims that Warner Bros. spent $150 million on Barbie’s marketing. , which is more than the  budget that was originally used to produce the movie.

How much was spent on making the Barbie Movie?

Gerwig revealed that the movie’s initial budget was approximately $100 million. But as time went on, it steadily increased to $145 million.

Barbie Movie

The movie directed by Greta Gerwig and starring Ryan Gosling and Margot Robbie opened in theaters on Friday, July 21.
The movie hosted a variety of marketing initiatives prior to its box office debut, including making a real-life Barbie dreamhouse, serving pink burgers, and more. A social media-driven meme trend pitted the movie against Christopher Nolan’s Oppenheimer.
Over the two movies’ joint opening weekend, Barbie is currently predicted to perform better at the box office than Oppenheimer.

With its current box office performance, Barbie will surpass the mark for a female director’s highest-opening US movie. The previous holder, Wonder Woman, earned £103 million (£89.1 million) in 2017.

Barbie reportedly made $22.3 million (£17.3 million) in box office previews, the most of any movie this year, according to Warner Bros. Meanwhile, Universal reported that Oppenheimer earned $10.5 million (£8.2 million) from preview sales.

When was Barbie first marketed?

Barbie made a public debut at the New York Toy Fair on March 9, 1959. The original Barbie had her trademark ponytail and a black and white striped bathing suit. Barbie was different from the baby and toddler dolls that were popular at the time, so toy buyers were dubious.